As we age, skin loses collagen, elastin, hyaluronic acid and subcutaneous fat which leads to loss of facial volume and contour. Once attractive youthful triangle made of high cheeks and small chin becomes square made of flat cheeks and wide and heavy jaw. The facial skin hence appears older and saggy resulting in old and tired appearance. Habits such as smoking and a lot of sun exposure can add to collagen and elastin loss accelerating the ageing process.
In the past people used to surgically insert facial implants but nowadays by far more popular method is non-surgical dermal fillers injections to restore midface volume and definition. For cheek augmentation, we use thick dermal fillers like Juvederm Voluma injected directly above the cheekbones. Injecting fillers to the midface results in attractive youthful high cheeks. Furthermore, it also has a lifting effect on lower structures so by having cheek fillers you will improve the nasolabial folds a well.
The treatment is almost painless, can be done using a blunt cannula, takes approximately 20 minutes and the results can last up to 18 months. The most common side effects are minimal bruising and swelling which resolve within a day or two.